Privacy Policy

Privacy Policy for Herrin-Gear Chevrolet
Effective Date: December 1, 2025

This Privacy Policy explains how Herrin-Gear Chevrolet (“we,” “us,” or “our”) collects, uses, discloses,
and protects your personal information when you visit herrin-gearchevrolet.com (the “Site”) or interact
with us in person, online, or by phone. No mobile numbers, personal information data, or opt-in consent data will be shared with third parties for commercial purposes

1. Information We Collect
A. Information You Provide Directly
We may collect personal information you voluntarily provide, including:
– Name
– Email address
– Phone number
– Mailing address
– Vehicle purchase or lease interests
– Driver’s license information
– Trade-in vehicle details
– Credit or financing application information
– Service and repair information
– Communications via email, website forms, chat, or phone

B. Information Collected Automatically
We may automatically collect:
– IP address
– Browser type and device information
– Pages viewed and time spent
– Referring URLs
– Click behavior
– Cookies, pixels, and tracking tools
– Approximate location

C. Cookies & Tracking Technologies
We use cookies, web beacons, pixels, Google Analytics, GM-approved tools, and CRM tracking to
enhance user experience, improve the Site, and deliver relevant advertising.

2. How We Use Your Information
We use collected information to:
– Respond to inquiries
– Process purchases, leases, financing, and trade-ins
– Schedule and manage service appointments
– Provide customer support
– Improve website functionality
– Conduct marketing and advertising
– Prevent fraud and ensure security
– Meet legal and GM compliance requirements

We do not sell personal information.

3. How We Share Information
We may share your information with:
A. Service Providers
B. GM & GM-Affiliated Partners
C. Legal authorities for compliance or fraud prevention
D. Business transfer entities (if dealership is sold or merged)

4. Data Retention
We retain personal information only as long as necessary for operational, GM, or legal requirements.

5. Data Security
We use administrative, technical, and physical safeguards to protect your data, though no system is
completely secure.

6. Your Rights
You may request access, correction, deletion (when legally permitted), and opt-out of marketing.
CCPA/CPRA and GDPR users may have additional rights.

7. Children’s Privacy
We do not knowingly collect data from children under 16.

8. Third-Party Links
We are not responsible for privacy practices on third-party websites.

9. International Data Transfers
By using the Site outside the U.S., you consent to your data being transferred to the U.S.

10. Updates to This Policy
Changes will be posted with an updated effective date.

11. Contact Information
Herrin-Gear Chevrolet
1685 High St
Jackson, MS 39202
United States
Phone: 601.354.3882
Email: [email protected]